Also referred to as Interview or Group Discussion. An interviewing technique whereby respondents are interviewed in a group setting. A small group of people discuss a subject for a relatively limited period of time and with energetic management, to know their impressions and opinions about a product / idea / concept / personality etc. The selection of members of the group is considered representative so that they can rely on the outcome of their opinions and reactions and drop them into larger segments of society. Therefore, the intended purpose is to take a pulse to test the accepted acceptance of the commodity or idea to examine its suitability for marketing. The group assumes a motor / stimulant capable of managing the discussion and extraction.